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[Chinese shoes Network - News] the Chinese sports market, has long been a spectacle: whether other brands how fierce promotional battle, Nike always Happy "outside world." However, this situation changed abruptly near future. Nike reported earnings: Nike's stock has risen by two percent. In order to increase sales, Nike's sales will gradually normalized. Nike, the darling of the sporting goods market, even with the decline in the overall economic situation is also a rare involvement counterparts intensified promotional war. Nike change, let people discover an important proposition: the economic situation is bad, the market for high-end brands to bring a more severe test. Because the consumer price guide growing, premium brand of high-end brands will be significantly compressed. And if the high-end brands involved in the promotion battle, may result in damage to its brand positioning. We can say that the situation in the economic downturn, high-end brand strategy to deal with what is a rather technical content of problems. For this reason, "foreign management" interview with the "Father of the positioning of the" Mr. Rees, high-end brands to explore the economic downturn positioning problems. "double day" Nike Reporter: Today, Nike in the Chinese market to digest inventory, increase sales, but also began to be involved with their peers promotional battle, which is very rare for Nike, how do you evaluate the changes in the market Nike . A Retro jordans for sale i Rees: high-end brands such as Nike, involvement and peer promotional war, whether directly or discount price is wrong. On the other hand, some high-end brands will make another type of error - they are priced very high, unable to sustain sales in the market. Sooner or later we have to cut prices to maintain sales. high-end brands appear both cases, we should reflect. Analysts Sterne Agee believes: "Nike in China so far, failed to footwear in China launched high-end positioning," why do you think Nike will encounter this problem in China is now involved in the promotion battle Is it? leaving the brand positioning worse? . Ai Rees: Normally, to build high-end brand positioning through PR or public relations planning, rather than through advertising to achieve. just rely on high pricing is unable to establish the high-end positioning. You first have to create a lot of PR and public events, and in order to develop high prices. Of course, involved in the promotion battle will weaken the high-end positioning. On the other hand, although Nike's performance in China is open to question, but its overall performance in the global market is very good, a number of important initiatives to build the high-end brand worthy enterprise reference. For example: Nike has been committed to product innovation, and excellent public relations effect. Which at the 2008 Beijing Olympic Games debut Lunar cushioning technology, it has now developed into a $ 1. jordan 3 katrina 2018 5 billion line of products. (Just based on the product line sales of this technology, more than last year, Li Ning's sales of $ 1.4 billion.) In addition, Nike and the London Olympics this year launched a Flyknit ultralight sneakers technology. And the impact of the market based on this technology product line. So we can say, in the global market, Nike's marketing strategy and market performance is still very good. In a May 2012 for the node fiscal year, Nike's sales reached $ 24.1 billion, an increase of 15.7% over the previous year. This is Nike's biggest growth in the past 10 years. So, if there is a problem of Nike in the Chinese market, but also that it is not well taken measures to achieve it in other markets due to the Chinese market. dual-brand strategy for the downturn Nike Reporter: A common question is: now includes Chinese economy, including the world economy are in difficult times, consumers are more conscious than ever. You think like Nike original high-end positioning of the brand, how to do in this period of price adjustment and marketing strategies to deal with? . Ai Rees: First, product pricing under the brand to maintain consistency. If you think it's the Nike brand in China overpriced, so it should lower prices, and is permanently lower prices, rather than to deal with difficult economic times. The worst thing a brand doing is based on the current situation changes in the economy continues to change the price. In jordans on sale online many cases, in order to deal with the adverse economic situation and long-term corporate strategy is better: to keep your high-end premium brand, and to lower prices to launch a less expensive brand. In the long run, in almost every product category, the high-end and low-end brand opportunities exist. A company has two brands have the ability to dominate the market at the same time so both ends. The worst place is the middle segment of the market. Or because consumers want to be the best (high) or the cheapest (low) product. Few consumers will want, I want a not very good nor very bad product. How do high-end brands through sluggish swamp Reporter: Some analysts believe that Nike's business situation may be in a relatively long period of decline for the Nike marketing strategy, you have the kind of advice ?? Ai Rees:? We have not seen evidence of Nike in addition to the Chinese market declining. If Nike its strategic use in the Chinese market to other countries, then the brand may be, together with its financial situation becoming weaker. Here's what we give some advice to all categories in the leading brands, including Nike in the Chinese market: 1. developing high-priced, but not too high. To look at Apple's iPad pricing. Before iPad market, many industry experts believe that Apple's pricing of this product to the big date is $ 1,000. The results of $ 500 iPad in the US market on the basis of pricing is about. The price means that compe cheap foamposites titors can not drastically cut prices to sell their products at prices based on the iPad. 2. expect competitors to launch competing products at lower prices, but they do not do first this thing. If your brand is perceived as the leading brand, then competitors in order based on the market and profit will have to sell enough of the product, but to do so is likely to take the price cuts, which would be more favorable leading brands. relationship between Nike and Adidas is the case, compared to Nike, Adidas second brand often lower their prices. This is the Adidas profit margin is only half the reason Nike. 3. Do not lower their prices to meet the competition's pricing. No brand can occupy a hundred percent market share. When one of the leading brands in order to meet the competition and lower prices, there will be two situations: (1) the leading brand becomes weak, this is perhaps the Nike changes in the Chinese market; (2) competitors were forced to drastically cut prices more so, no one benefits. 4. When the economic difficulties the current situation, do not cut prices. We should expect sales to fall, ready and waiting for economic recovery. When the economic situation is bad, the leading brands should be noted that: Protect your brand to be more important than your market share. In the long run, the most important asset you may have is a strong brand. 5. In the same category was considering launching a second brand. For any company, an im jordans on sale mens portant long-term strategy is to have two brands: one to occupy the high-end market, occupies a low-end market. This will allow leading brands occupy a very favorable trend, however, there are few companies actually implement this strategy. (Chinese shoes Network - the most authoritative and most professional Footwear News) that Marshall Mathers man has and Nike collaborated for more than 10 years the, created a lot of classics, covers a variety of silhouette. These shoes help promote charity, and some also used to celebrate personal records to create brilliant. Below by me for you to take stock of these classics. Artist Series'Shady Burst'Nikein 2003, the first Nike and Eminem cooperation. Air Force Low 1'Shady Records'Nike in 2004, to celebrate the sale of Eminem's fourth album, Nike for Eminem's friends and family sent on three kinds of color of AF1, the forefoot and heel were embroidered with shady records, e logo, above the first color version. Air Force Low 1'ENCORE'Niketo undertake the above, and the first difference is that this version is characterized by Logo followed by a "ENCORE", and the use of black and white to fill the shoe. Air Force Low 1'Shady Records'NikeA third color of 2004 AF1, the difference in the first two. Overall the white cortex, removed the forefoot of the "e" logo, at the end of the translucent jelly glue. Jordan Air 4'ENCORE'Retro time came in 2005, Jordan Brand and Eminem created so far the most expensive of the air j buy cheap jordans online ordan 4, this shoe is extremely limited, amount to only 50 pairs, were presented to Eminem's friends and family, and a small amount through the game after the auction form released. Nike Air Max Charity 1 PROOF''BIG2006 years Eminem and Nike teamed up again, 8 pairs of different color, different types of air max by Nike all over the world retail stores and eBay auction, the shoes to commemorate the experienced shot D12 member proof and opens the charity air max series. Nike Air Max Charity 90'EMINEM'I design for the Eminem, limited to 8 pairs, is the second color in 2006. Nike Air Max Charity 93'D1〉Sina micro-blog company introduces cooperation brand and contact us copyright declaration Beijing City Seth Times Media Culture Co. Ltd Copyright? 2017 SIZE media, All Right Reserved. Beijing ICP ready for No. 13028176today, inherited the mantle of MAG Nike automatic lacing shoes Nike Hyperadapt 1 in Nike+; App on the sale of lottery day, the attendant, this pair of shoes Nike official pictures will come. As you can see, though not obvious, we can see that Nike has devoted a lot of effort to the design of this pair of shoes - multi layer composite Flyknit upper, multiple luminous electronic elements and automatic shoelaces... When you feel it all, there must be some "imagination come true" feeling. Although it is not clear whether the domestic friends have the opportunity to buy these shoes through official channels, it is certain that no ma cheap air jordans tter how much they cost, it will be very popular. PUMA again with the famous footwear magazine "Sneaker Freaker" teamed up to launch Blaze of Glory "Bloodbath" joint shoes. In 2008, a diver on the east coast of Australia was swallowed by a great white shark, but miraculously survived, telling the world about the legend. Sneaker Freaker is therefore inspired to inject shark design into the PUMA Blaze of Glory. The latest collaboration "Bloodbath" uses a creamy red leather design collocation, rubber soles, mint embellishment and metallic gold PUMA logo makes this "aquatic giant shark" has become more attractive. The partnership has been launched at Packer Shoes, a well-known retail store in New York, and is now available in PUMA stores in other parts of the world. simple and cold digital always directly and accurately reflect the charm of competitive sports, great as Kobe Bryant & middot; Bryant in the total score beyond "the God of basketball," Michael & middot; Jordan also conceal inner excited; these records were broken or proximity is behind, means more is the inheritance and continuity; and similar shots in two months after the upcoming 2015-2016 season never will be less. (only listed in the health based on the top of the list and a larger increase in the number of players recorded) Kobe · Bryant in the foundation of health, Bryant is likely to complete 102 steals, beyond the Derek & middot; Harper and Allen & middot; Iverson, rising to air jordan 11 space jam for sale the NBA history of the first 12, if can hit 94 record three points, and beyond third star Peja Stojakovic and Rashad & middot; Lewis among the three points hit list of the 11; in addition, up to two games Kobe would in total hits on former teammate Shaq & middot; O'Neal beyond, becoming in NBA history, No. 5. Lebron · James over 30 years, James is no longer young, but every 25 points to him still easily, at the end of the season, James could in scoring beyond Hakim & middot; Hakeem Olajuwon and other stars, and during this period, a great chance to complete the active star Tim & middot; Duncan, Kevin & middot; Kevin Garnett and Paul & middot; pierce et al. Beyond, and from now the 20 bit up to the 10 bit. Dwayne · Wade even suffered a minor injury ailment, the flash will also move the 20000 club in the next season, he scored 18812. Tim · Duncan select renewal Duncan will refresh a lot of records, first he will in the total number of blocks beyond big brother David & middot; Robinson, a history of the San Antonio Spurs the 1, and in NBA history, No. 5 and beyond havlick in total scoring list, Wilkins, the big "O" and Hakeem Olajuwon et al, rising to 11th in the NBA, the rebounding is more than predecessors Carl & middot; Malone and "the Sheik" Parrish, arrived in NBA history, No. 6; and may become the history of the NBA 7th place finish 1400 + matches players. Kevin · Garnett return to Minnesota Garnett will continue to Cheap jordans online air jordan 11 blackout for sale expand his advantage in the forest wolf team history records, of course, but also let him in the NBA overall standings further, scoring list will be beyond havlick; and and Duncan as beyond Malone and "the Sheik" parish in rebounding; in addition, kg will be history on the five minutes more than 50000 minutes players. At the same time will surpass 〉In the starring Michael Jordan and Bugs Bunny animated film "Space Jam" in, Bugs Bunny wearing a pair of red / white / black color shoes, basketball shoes, I believe many fans should not been forgotten. And following the 2008 launch of the VIII / XV CDP pack, this double starting in 1993, the topic of shoes finally got the opportunity to once again re-engraved, and will be officially added to the 20th of this month. It is reported that overwhelmed send the air jordan 8 "Bugs Bunny" engraved new work will keep intact its original appearance, with red, black, gray details three colors to decorate the white shoes, classic style shoes fans should make everybody satisfied . Price ? 160 euros (about HK $ 1,635), and on Friday night (12.00am GMT / 1: 00am CET) Saturday to take the lead on sale online store in Europe NIKE, engraved with the previous version missed friends now times remember to seize the opportunity it! & nbsp;The stamp above the blue word about our oh excellent texture! Curry 3 Lux sale! UA Curry 3 Lux "overall appearance of Oxblood Leather and Curry 3 are basically the same, but th jordan retro 14 white/fuchsia blast/black e overall texture is more inclined to leisure, leather coat wrapped, creating a minimalist sense of luxury. A large area of the upper punch, will also feel good to bring air shoes. Golden curry signature board shows that the carbon inside shoes identity, milk white bottom and upper contrast. At present, the UA Curry 3 Lux in foreign website shelves, the sale price of $$150, China has not yet announced the release date. Kobe himself on foot KobeAD.NXT Eric Avar was built in Kobe's latest Nike Kobe A.D. NXT boots was released on the concern! Inject new vitality into the innovative Kobe signature series of this pair of boots, dubbed the NXT name of the shoes, but also indicates that the era of an NEXT. Nike Kobe A.D. NXT Lunarlon Zoom Air to + 11 Kobe hybrid on the highly acclaimed bradyseism scheme, and the body of the shoe vamp design of subversion is the biggest bright spot. Not only uses a Flyknit woven material, design unique lacing system and shoe cover, also let a person shine at the moment! China zone pricing $1599 RMB, will be officially on sale in April 3rd, and today Kobe himself visited Oregon Ducks duck team camp, are sent to the new equipment at the same time, he is also the first time on foot Kobe A.D. NXT grey color! is determined not to buy? Westbrook exclusive AJ30.5 color sale next month! Jordan Brand this season main shoes Air Jordan 31, Westbrook was never in the race in Jordan, Brand is making special treatment for his "upgrade" Air Jordan 31. This double "upgrade" using Air Jordan 31 Air Jordan 30 is equipped with a vamp, the bottom and the outer bottom, netizens dubbed AJ 30.5. in all the discussion and speculation, Westbrook "upgrade" Air Jordan 31, finally will usher in the market, and named as Air Jordan XXX1 Why Not PE? ". Air Jordan 31 uppers black cement burst crack, and the Blue Curacao thunder color details. Light blue crystal outsole India has a "Why Not?". in order to celebrate the upcoming release of the new album "Grateful", DJ Khaled and Jordan Brand to cooperate to build the double name the color of the Air Jordan 3 shoes. In the new album next week before the official release, the American singer Hip-Hop specially selected in New York, the name Stadium Goods shoes sneaker will be displayed to the public, in addition to publicity of the red shoes, classic black and white stripes and burst "WE BEST" THE, we can also see a #majorkey, #blessup and #jumpman23 in the heel details from hashtag. DJ Khaled and Jordan Brand are currently not yet revealed the double joint Air Jordan 3 exact available information, but now if you pre order the new album "Grateful", will have the opportunity to get! Click here to view full gallery at Hypebeast.com Air Jordan of American hip hop music show Adidas's Adidas Originals launched a new line of Pro Model in the 2011 winter Eve, as a type of shoes Adidas classic since its birth has nearly 40 years of history, although the introduction of a number of versions, including Jeremy Scott and also to the shoes on a new design. This Pro Model is in the same year Ganso shoes is modeled to create, and retains the classic shell head set, retro design is more in line with the trend of the street now. , [page], subtitle, #e#, [page], subtitle, #e#, [page], subtitle, #e#, adidas, Originals, Decade, Hi, Suede, blue / red / gold, Nike, Dunk, High, plaid, Plaid, Custom comments on last article: adidas Originals Decade Hi Suede Blue / red / gold next: Nike Dunk High plaid cloth "Plaid" Custom /New Woven/ Nike Sportswear recently launched a new color design " for its Free Inneva Woven shoes; Obsidian". Designers use nylon woven vamp into the mysterious dark blue, make use of leather to create the tongue and ankle is more shiny shoes, texture. In addition to the use of nylon to create the uppers, the biggest selling point of shoes is equipped with Free 5 is to provide the sole, like barefoot touchdown, and provide sufficient support for the sole. / / Ronnie Fieg x foot volcano magmatic ASICS Gel Lyte V " Volcano" joint shoe boots / Ross / Adidas D new color preview Rose 4 " Boardwalk" new color design : a review / foot / Ronnie Fieg x volcano magmatic ASICS Gel Lyte V " Volcano" joint shoe a / Ross boots / new color preview of Adidas D Rose 4 " Boardwalk" new color design Nike announced that Nike Mag will increase the early automatic strap design re launched, but during this period has been little news; until recently Nike released the Twitter in @ "back to the future" Michael J.Fox, "Excited for tomorrow." also said. This year's Nike Mag, though more futuristic, does not appear to be selling to the public, but as a charity auction. Anyway, expect Nike to make Nike Mag back to the future in October 4th! -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes Yeezy Boost 750 "Chocolate" also have luminous Boost big bottom visvim 2016 autumn winter ZERMATT BOOTS-FOLK series comments on last article: Yeezy Boost 750, "Chocolate" also has "luminous Boost" big one: visvim 2016, autumn winter, ZERMATT, BOOTS-FOLK series Gewen fabrics neon color collocation white suede upper head, adjust the pattern of visual weight and avoid loud suspicion; mesh lining the summer wear comfortable degree, while the last design basic classical collocation with other. Highly featured fabrics offer a strong visual impact


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